Product
BDM Grange distributes the Pigeon range of baby products, including their popular breast pads and baby wipes. These are quality products that are popular with mums and those involved with baby and new mum care.
Challenge
Within the constraints of a tight budget, Pigeon wanted to get samples of their breast pads and baby wipes in the hands of people most likely to purchase - mid-high income mums with new babies.
Solution
InWaiting has given BDM Grange access to 27 maternity units throughout NZ. In these locations Pigeon breast pads and baby wipe samples are being display in a POS stand for mums to help themselves. This campaign has been approved by the charge charge midwife or unit manager of each site.
Samples given out in these sites have high credibility with the new mums.
Results
This campaign is ongoing.