Product
Nurofen for children is an ibuprofen product for pain and fever relief in children. It is positioned in a highly competitive category against Pamol (Panadol for children).
Challenge
To make Nurofen for Children stand out as the best choice of pain and fever relief over competitors. Support mass media campaign.
Solution
In order to leverage medical support, Nurofen for children educational posters and brochures were displayed in prominent positions in doctor waiting rooms X 1003 throughout the winter period. Display positions included reception counters, waiting room walls, boards and magazine tables.
This was a cost effective strategy that utilised InWaiting's unique access to these sites.