Almost 100 retirement villages (150 sites) are now subscribing to InWaiting. These villages are spread throughout New Zealand with some of the larger sites based in Auckland. There are currently over 11,500 residents living in these villages. All villages have communal areas for magazine display.
Profile: People living in retirement villages are usually aged 65+, have moderate to high disposable income and are independent. Adult children are key influencers. Sex breakdown is 55% women and 45% men.