InWaiting has access to 27 maternity wards throughout NZ. These range from small satellite units to large full facility units in major hospitals. All sampling and promotion must be approved by the charge midwife or unit manager. Maternity wards are a highly credible locations to reach mums when they are thinking about the well-being of their babies and themselves. These sites are particularly suitable for promotion of baby products and women care products.
Profile: Mums span all socios and income brackets, public and private. There are 3,658 births per month.