Lollipops Playlands and Chipmunks are popular inside playgrounds for children aged 0 – 11. There are 24 locations around NZ able to display InWaiting campaigns in their cafe areas. Parents spend leisure time alone or with friends in these cafes while their children are playing. All cafes have magazines.
Profile: These playgrounds attract parents of young children, especially those aged 1-5 years. These parents are from a wide range of socio ad ethnic groups. Weekends see a high number of dads.