Product
ASB bank is currently running a 'Futures' mass media campaign to get people to understand that there are many things other than houses that ASB will give loans for.
Challenge
ASB wanted to get their mass media print and TV campaign seen in the community - in places where their messages were most likely to resonate with the audience.
Solution
InWaiting ran advertising on the front covers of magazines targeted to women in medical waiting rooms of specialists involved with pregnancy and fertility treatment. In such waiting rooms at least 70% of people will read a magazine while the wait. For many of the tests long waits are required.
The campaign was run for a 4 month period.