Product
AmbiPur car air-fresheners
Challenge
SaraLee had launched a new range of AmbiPur car air-fresheners. Their target audience was all car owners who like a well-maintained car. They needed to reach this audience and get them to experience the Ambipur freshness within the constraints of a limited budget.
Solution
An InWaiting campaign in VTNZ and Pit Stop sites was used to reach the audience. Each site received a Top Gear magazine and an Australian Women's Weekly magazine with front cover InWaiting advertising for display in the waiting areas.
Tent cards were also displayed on the counters and 90,000 scented vouchers were provided to be placed by the mechanics into the cars after their service or warrant checks. The vouchers were designed to be attached to the car air vent so the customer could experience the AmbiPur freshness.
Results
Campaign is currently running