InWaiting Services
On-magazine advertising
Over 70% of people in waiting rooms read magazines. To maximise cut-through and impact, InWaiting uses the covers of the latest popular magazines to carry your advertising into the hands of people while they wait. Each magazine is enclosed in a plastic cover designed to carry advertising. You can choose waiting sites, magazine titles and additional promotional options to give a truly targeted approach. Examples.
Targeted product sampling
From healthcare samples on doctor reception counters to healthy snacks in swimming schools, InWaiting makes sure your valuable samples get in the right hands at the right time. All samples are displayed prominently and are distributed by staff in the sites – people your customers know and trust. This sampling technique also makes InWaiting a highly cost effective sampling option. Examples.
Rich brand experiences
InWaiting can take your sampling campaign to the next level by creating memorable brand experiences. Experiential campaigns are managed by site staff or volunteers giving them high credibility and a strong word-of-mouth element. Drinking new varieties of tea in our hair salons or trying a new flavour of pot noodles after a game of netball are just a couple examples of how InWaiting can bring brands to life. Examples.
Point of Sale materials
Point of sale materials can often make or break a campaign. To enhance your campaign and save you time InWaiting can design and produce a range of customised promotional materials, such as sampler boxes, table talkers, posters, banners, vouchers and information pieces. Examples.
In-site Research
InWaiting regularly conducts site reviews, paper-based and online research to assess campaign effectiveness and gain additional insights. Customised research surveys can be designed on request. Examples.
Marketing support
The InWaiting team has extensive experience in marketing and advertising strategy development. We can work with you closely to develop objectives, identify your target audience and design strategies and concepts for your campaign. Examples.
